# Description A fool and his gold are easily parted, therefore, the gold is better off in your pocket than another's, right? Don't worry too much about giving anyone what they ask for, but instead, focus on making them feel like they got what they ask for. Maybe your clientele need you to speak with the dead. Or your reassurances that their futures are bright. Maybe you have this magical elixir made of snake oil that can cure whatever ails you, if only someone could take it off your hands. Frauds rely on desperate people willing to be fooled, giving them the feeling of control over their poor simple lives that they feel they need. And when you think of it that way, it truly must be an essential service.